Mr. Vinay Modi has a unique air about him. I have not seen in person a better storyteller and such an amazing physiological analyst in life. No matter which VM lecture one attends, the audience cannot come out unimpressed. Same was the case with me yesterday wherein he delved into the world of marketing, selling and advertising. And how much I loved it!
The session started of with numerous quotes and standard definitions projecting on the screen. While he took care to read them along, the way he connected to conventional with the contemporary was out of this world, giving you the feel of things happening 'live', as if you are witnessing marketing in a new light. Each topic ended with a apt examples describing the concept in intricate detail, doubling the feel - at least for me! Overwhelmed with his knowledge as I was, I couldn't help but think how I wouldn't hesitate to attend VM's lectures even in the middle of the night!
-Sumeet Seth (sumeets29@gmail.com)
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